Local travel agency in Iran
Key2persia, your local agency based in Chiraz.
Our story
Pars Tourist Agency was born from a deep attachment to Iran, its contrasting landscapes, and that Persian hospitality that touches the heart. From the outset, the desire was simple: to showcase the country differently, directly, without intermediaries or fixed itineraries.
The agency was founded in 1999 in Shiraz, in the heart of Fars Province, just steps away from Iran Cinema on Zand Street. Operating under the commercial name Key2persia, it was among the first to practice e-tourism in Iran. Over more than two decades, it has established itself as one of the leading welcome centers for international travelers, with an English-speaking, German-speaking team trained in-house, and a particular focus on the quality of on-the-ground support.
Today, the team based in Shiraz includes Aliye, Shima and Afrooz, who support English-speaking travelers from initial contact through their return. They rely on a network of experienced guides, trained according to an in-house progressive system that distinguishes five levels of expertise, from local guide to confirmed Iranologist.
Here, we don't recreate itineraries. We build trips that match who you are.
Pars Tourist Agency is a member of the Nomadays collective. This partnership allows you to benefit from direct organization with a local team based in Shiraz, while enjoying secure booking in France: payment in euros, protection of deposited funds, APST guarantee and compliance with French tourism law. You thus enjoy the best of both worlds: the proximity of a team on the ground and the strength of a protective legal framework.
Iran often surprises people with the warmth of its welcome. My role is to help travellers discover it with confidence, curiosity and openness.
— Afrooz, English-speaking Advisor, Persian Routes
Our approach to travel
Each itinerary is a unique creation, tailored to your desires and our intimate knowledge of the destination.
Tailored, truly
No set itineraries. Your trip is designed from scratch according to your wishes, your pace and your budget. Every detail is thought through for you.
Local expertise
Our team lives in Iran. We personally test every accommodation, every guide, every experience we recommend.
Responsible tourism
We prioritize family-run accommodations, local guides, and experiences that directly benefit Thai communities.
The team creating your journey
Passionate experts in Iran on the ground to guide you every step of the way.
Afrooz
Travel Advisor, Persian Routes
« Iran often surprises with the warmth of its welcome. My role is to help travelers discover it with confidence, curiosity and openness. »
How it works
From your first idea to your return, we're by your side every step of the way.
Let's chat
Tell us about your wishes, your pace, your interests. By phone, email or video call — we take the time to listen to you.
Your trip is taking shape
We design a bespoke itinerary with accommodations, transportation, guides and experiences. You'll receive a detailed proposal within 48 hours.
Secure booking
You book and pay in France with Nomadays, backed by APST financial guarantee and secure payment. Your local agency then prepares every detail on the ground.
Experience the moment
On the ground, everything is organized. Your digital travel journal, your local contacts, and our 24/7 assistance guide you every step of the way.
Share your memories
Upon return, share your experience. Your feedback helps us improve and inspires future travelers.
Our local commitment
Travel differently means contributing positively to the communities that welcome you.
Local economy anchored
Our guides, drivers and accommodations providers are Iranian, fairly paid. We prioritize family-run guesthouses in Yazd, Kashan and Isfahan.
Meetings with Iranians
Shared tea with a local family, encounters with Qashqai nomads in Fars, genuine conversations that challenge preconceptions about the country.
Desert and oasis sanctuaries
Guided tours of Dasht-e Lut and Kavir, strict waste management, support for traditional qanats that have been irrigating villages for centuries.
Persian expertise transmission
Workshops with Tabriz carpet weavers, Isfahan miniaturists and Lalejin potters, to keep an ancient craft alive against the odds.
Travel with peace of mind
Key2persia is a member of the Nomadays network. You benefit from the guarantees of a European agency while enjoying the expertise of a local agency.
Key2persia is one of the 97+ local agencies in the collective Nomadays —
Financial Guarantee APST
Your funds are protected by the Professional Tourism Solidarity Association. In case of unexpected circumstances, you are covered 100%.
Secure payment
Payment by bank transfer or credit card via a secure platform. Option to pay in instalments.
24/7 support
During your trip, an emergency line is available 7 days a week. Our local team steps in whenever you need it.
International network
Nomadays brings together more than 100 local agencies worldwide. A guarantee of reliability, quality and sustainability.
Frequently asked questions about the agency
Do you still have questions? Here are the most frequently asked questions about how our agency works.
Key2persia designs your trip directly in Iran, with advisors who know the ground daily. You avoid intermediaries, gain in responsiveness and benefit from advice on genuinely lived experiences — no standardized marketing catalog.
Plan ideally 2 to 3 months before departure during peak seasons (hotels and guides are scarcer), 1 month is enough for quieter seasons. For last-minute departures, get in touch with us: we'll honestly tell you if we can put together a quality trip within the timeframe.
Yes, 7 days a week throughout your stay. You'll receive a local WhatsApp number + a dedicated emergency contact. Our on-site team can assist within hours in case of unexpected events (cancelled flight, illness, weather changes).
Your payments are 100% protected by the Professional Solidarity Association for Tourism. If a service provider (hotel, transport, etc.) or the agency fails, your funds are refunded. This is a mandatory guarantee for any French travel agency — Nomadays benefits from it across its entire network.
Yes, as much as possible. Changes made more than 30 days before departure are generally free of charge (excluding hotel rate differences). As your departure approaches, some bookings become less flexible — we always inform you of your options before confirmation.
Payment is made in full in France, in euros, with Nomadays — secured by credit card or bank transfer. You have no payments to make in Iran: everything is pre-arranged (accommodations, transfers, guides, activities). You just need to budget for meals outside the itinerary and personal purchases.
What our travelers say
“The most beautiful of all journeys thanks to Iran's magnificent landscapes, the unforgettable encounters we had, and the perfect organization of this Road trip! Thank you Key2Persia!”
Thibault
Iran
“The hardest part is choosing a photo, given that each day brought its share of wonder. And if I had to choose a caption for the entire stay:”
Corentin
Iran
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